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Showing posts from November, 2018

How Grocery Outlets Can Prepare for the Millennial Holiday Experience: Friendsgiving

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The “Millennials are killing [insert industry, product, service, or convention here]!” trope is cliché to the point that it’s now become a self-referential joke about the commonness, and often absurdity, of the accusation. That it’s become a canard taken increasingly less seriously makes sense. The seemingly accusatory implication that a generation, collectively, showing less interest in something, financially or otherwise, is a failure or betrayal on the part of that generation is part of the issue. The reality is every generation, ever, has seen the rise and fall of countless products, conventions, and trends. More importantly, if millennials are “killing” something by not spending their money on it, it’s a virtual certainty that they’re spending that money on something else. For the retail industry, which certainly includes grocery retail and the CPG marketing agencies supplying them, this should present an opportunity. For instance, the fact that millennials a