Impact Group

A food broker can serve as a reliable, value-enhancing partner in a vendor’s overall business. Partnering with a strong broker can get clients into the door with large regional and national retailers, assist with negotiating deals and much more. Finding a competent food broker, however, is not always a simple task. Before selecting a food broker, vendors should consider existing internal capabilities, determine the type of help they require and establish a budget.                      Vendors should answer these three questions to determine potential benefits of partnering with a food broker: 1) “How Do I Match Up Against My Competition?”   How is a vendor performing compared to its competitors? How do consumers view the vendor’s brands and those of its rivals? Which information or data would facilitate strategic decision-making and determine the effectiveness of promotional campaigns? If a vendor does not know or is uncomfortable with answers to these questions, it could bene

People love food—that is not a big secret. Around the world, many consumers regard food as more than simple sustenance—they see it as a critical component of their overall quality of life.   When a business gets food products onto store shelves and into the shopping carts of customers, the revenue potential can be staggering. Of course, convincing retailers to stock products requires considerable time, skill and effort. This is where food brokers and grocery brokers come into play. Food brokers can be viewed as agents or talent scouts for the grocery industry. They help brands connect with retailers, negotiate deals and much more. They allow vendors to keep up-to-date with market trends and maximize profits. Here are a few ways brands can benefit from a strong relationship with a food broker: • Connections: A skilled, established food broker has developed and maintains important relationships with leading grocery retailers and smaller specialty stores. These connections help bran