Why Brands Should Work with a Food Broker

People love food—that is not a big secret. Around the world, many consumers regard food as more than simple sustenance—they see it as a critical component of their overall quality of life.

https://impactgrp.com/ 

When a business gets food products onto store shelves and into the shopping carts of customers, the revenue potential can be staggering. Of course, convincing retailers to stock products requires considerable time, skill and effort. This is where food brokers and grocery brokers come into play.

Food brokers can be viewed as agents or talent scouts for the grocery industry. They help brands connect with retailers, negotiate deals and much more. They allow vendors to keep up-to-date with market trends and maximize profits.

Here are a few ways brands can benefit from a strong relationship with a food broker:

• Connections: A skilled, established food broker has developed and maintains important relationships with leading grocery retailers and smaller specialty stores. These connections help brands get their products in the right places quicker and for less money.

• Marketing Assistance: Large retailers often have personalized marketing programs, and before closing any deal with a vendor, will require assurance that the vendor’s products will align with these programs. Today’s top food brokers can operate as a sales and marketing agency for brands by helping vendors position products which are in-line with plans and targets of retailers carrying the goods.

• Sales and Distribution: A fresh food broker ensures that products get from the warehouse to store shelves as efficiently as possible. Additionally, a food broker can provide recommendations regarding distribution and product assortments.

• Competitive Edge: Knowledgeable food brokers provide clients with a unique advantage over the competition. They can provide valuable insights into industry topics and trends and give vendors an inside track.

• Sophisticated Tools: Top food brokers not only provide connections and know-how but also empower vendors to do more on their own. For example, certain brokers have developed advanced platforms which enable clients to analyze data more effectively and make better decisions.
   
Impact Group offers food vendors unparalleled consumer packaged goods (CPG)sales and marketing expertise. For more than two decades, Impact Group has helped clients achieve greater success through extensive market knowledge and innovative technology.

About Impact Group

Impact Group is a leading natural food broker in the United States, providing vendors with comprehensive, timely, and cost-effective solutions. The company is proud of its personalized approach to connecting with retailers of all sizes—from the largest brands to smaller natural and specialty stores.

For additional information, visit Impactgrp.com

Comments

Post a Comment

Popular posts from this blog

Is That Hot, New Health Product Worth Investing Your Store’s Money in?

Image
Trends are the name of the game for much of retail merchandising. It’s certainly the case for grocery purchasing (just ask a CPG marketing agency). Trends that are picking up steam can draw mini-rushes of interest and purchases. But in some cases (seemingly overnight) all that stock that had just been flying off the shelves is now relegated to the discount rack. Then there are the products that prove to be steady trends, rather than fleeting fads. They’re the ones that peak, dip, and then plateau—but seldom disappear (like quinoa, smoothie-specific fixings, granola, goat cheese, etc.). This is one of the features that distinguishes a fad from a trend. So how can you know if a trending health product is a long-term draw worthy or early adoption, or a flash-in-the-pan fad destined to fizzle out? Consider the Sources and the Claims The general nutritional information provided by mainstream scientific authorities and organizations usually turns out to be accur
Read more

How Your Niche Food Product Can Compete Against a Brand Giant

Image
Entrepreneurs, startups, and small businesses in food retail face an enormous obstacle: established brand giants. Of course, that’s an obstacle faced by small businesses in any market, but it tends to be a larger obstacle for niche food brands. That’s due in part because people tend to be very particular about what they choose to ingest, which can make for extreme brand loyalty. That very personal, very particular concern about what one eats and drinks serves as an extremely powerful motivator to choose the best products on the market. This can mean that over time as different trends and health information come to light that people can be looking for products to potentially replace the brand giant they grew up with or are most familiar with. That provides an “in” from which a shrewd food retailer can carve out a sizable chunk of market share, particularly when partnered with a competent CPG marketing agency. Establish Your Ideal Customer and Take Them Away F
Read more

Meal Kits: Fleeting Fad or Here to Stay?

Image
First off, what are meal kits? As the name promises, meal kits are a collection of all of the ingredients you’ll need to create a specific meal—proportioned ingredients, spices and sauces, and step-by-step instructions—combined in a single kit. Meal kits are usually ordered online from companies such as HelloFresh and Blue Apron. They typically arrive once a week as a subscription service, have two or more servings per meal, and usually are designed to be completed within an hour or less. Who is Buying Meal Kits? Although the age, income level, and general situation of consumers buying meal kits vary considerably, they tend to be more popular with a younger demographic. Perhaps predictably, the specific younger demographic most likely to order and eat meal kits are urban, middle- to upper-middle-class millennials, with men being slightly more likely to use a meal kit service than women, according to a survey conducted for MONEY. Why Are They Buying Meal Kit
Read more