How a Natural Food Broker Can Help Brands


A natural food broker or fresh food broker can open doors for natural and fresh food brands. And the possibilities waiting behind those doors are greater than ever before.

https://www.impactgrp.com/approach/natural/

Eating healthy is an especially big concern for people nowadays. In 2015, Fortune published a feature titled “Special Report: The war on big food.” The piece examines what it calls “Big Food’s multibillion-dollar problem.”

What is this problem? A growing wariness of—and disdain for—processed foods and preservatives. As Fortune contributor Beth Kowitt writes, “The idea of ‘processing’—from ancient techniques of salting and curing to the modern arsenal of artificial preservatives—arose to make sure the food we ate didn’t make us sick. Today, many fear that it’s the processed food itself that’s making us unhealthy.”

This fear has put a serious hurt on the profitability of major brands: The feature cites an analysis by Credit Suisse, which found that the 25 largest food and beverage companies had lost $18 billion in overall market share over six years.

This is bad news for processed food brands but very good news for fresh and natural brands. A fresh food broker can help the latter navigate this shift and earn greater profits.

Proof in the Packaging

The best food brokers and CPG marketing firms can help clients with everything from marketing and retail sales strategies to product packaging. Their expertise with packaging will be particularly helpful for natural food brands.

A June 2017Fortunearticle lists 10 big trends that Whole Foods’ global buyers and experts had noticed over the past year. One of them was an increased consumer demand for transparency on food packaging. This means listing ingredients—and more specifically, natural ingredients—clearly and prominently. It also means stating that products are GMO-free and do not have ingredients like high-fructose corn syrup.

Impact Group can help natural and fresh food vendors deal with issues like this and much more. The company uses proprietary technology and long-standing relationships with leading Natural and Specialty retailers to provide best-in-class retail execution and coverage.

About Impact Group

Impact Group is one of the United States’ leading CPG marketing agencies. The company gives its clients comprehensive, timely, and cost-effective solutions. Impact’spersonalized approach to CPG marketing helps fresh and natural food vendors form mutually beneficial relationships with retailers like Sprouts and Natural Grocers.

For additional information, visit Impactgrp.com

Comments

Post a Comment

Popular posts from this blog

Is That Hot, New Health Product Worth Investing Your Store’s Money in?

Image
Trends are the name of the game for much of retail merchandising. It’s certainly the case for grocery purchasing (just ask a CPG marketing agency). Trends that are picking up steam can draw mini-rushes of interest and purchases. But in some cases (seemingly overnight) all that stock that had just been flying off the shelves is now relegated to the discount rack. Then there are the products that prove to be steady trends, rather than fleeting fads. They’re the ones that peak, dip, and then plateau—but seldom disappear (like quinoa, smoothie-specific fixings, granola, goat cheese, etc.). This is one of the features that distinguishes a fad from a trend. So how can you know if a trending health product is a long-term draw worthy or early adoption, or a flash-in-the-pan fad destined to fizzle out? Consider the Sources and the Claims The general nutritional information provided by mainstream scientific authorities and organizations usually turns out to be accur
Read more

How Your Niche Food Product Can Compete Against a Brand Giant

Image
Entrepreneurs, startups, and small businesses in food retail face an enormous obstacle: established brand giants. Of course, that’s an obstacle faced by small businesses in any market, but it tends to be a larger obstacle for niche food brands. That’s due in part because people tend to be very particular about what they choose to ingest, which can make for extreme brand loyalty. That very personal, very particular concern about what one eats and drinks serves as an extremely powerful motivator to choose the best products on the market. This can mean that over time as different trends and health information come to light that people can be looking for products to potentially replace the brand giant they grew up with or are most familiar with. That provides an “in” from which a shrewd food retailer can carve out a sizable chunk of market share, particularly when partnered with a competent CPG marketing agency. Establish Your Ideal Customer and Take Them Away F
Read more

Meal Kits: Fleeting Fad or Here to Stay?

Image
First off, what are meal kits? As the name promises, meal kits are a collection of all of the ingredients you’ll need to create a specific meal—proportioned ingredients, spices and sauces, and step-by-step instructions—combined in a single kit. Meal kits are usually ordered online from companies such as HelloFresh and Blue Apron. They typically arrive once a week as a subscription service, have two or more servings per meal, and usually are designed to be completed within an hour or less. Who is Buying Meal Kits? Although the age, income level, and general situation of consumers buying meal kits vary considerably, they tend to be more popular with a younger demographic. Perhaps predictably, the specific younger demographic most likely to order and eat meal kits are urban, middle- to upper-middle-class millennials, with men being slightly more likely to use a meal kit service than women, according to a survey conducted for MONEY. Why Are They Buying Meal Kit
Read more