A Few Tips on Getting the Best Results from a Food Broker

Expert food and CPG brokers can help brands reach unthought-of levels of success. However, even the best brokers are not magicians or miracle workers. Vendors should not expect them to do all the heavy lifting without any input or guidance.

https://www.impactgrp.com/

Here are some things that brands can do with a food broker to get the results that each party wants:

They Set Up Clear KPIs

What are the goals that you want to hit? Think about the levels you want to reach for your four Ps—products, pricing, promotion and placement—and set some reasonable targets with your broker. Without having clear KPIs, you literally cannot define what success is for your business.

They Establish Clear Timelines for Reaching Their Goals

Once a brand and its food broker have figured out their KPIs, they should develop a plan for actually meeting them. This means establishing timelines and coming up with specific steps, each of which should be reviewed and adjusted if necessary.

They Bring Their Knowledge and Experience to the Broker-Client Relationship

One big advantage of working with experienced, established CPG brokers is the chance to leverage their industry knowledge and connections. However, no one knows your brand and cares for it as much as you do. The more info and insights you can provide to your broker, the better they can deploy their resources and persuade retailers.

For example, vendors should be very clear about the imagery and messaging that they want associated with their brand. If they need help in this area, a first-rate broker can assist them with brand creation and enhancement, copywriting, digital media production and more.

They Stay In Touch

The broker-client relationship is not a one-and-done deal either. Smart food vendors arrange and attend regular meetings with their brokers. This helps ensure that a broker’s efforts stay on target.

Also, it is a good idea to attend meetings with retailers whenever possible. It helps a retailer put a human face to a brand’s products and also indicates a vendor’s commitment to making a partnership work.

Impact Group work with CPG brands to maximize their profitability. For more than 20 years, the company has delivered comprehensive, personalized food broker services, covering business planning, marketing, data-driven insights, store-level support and much more.

About Impact Group
Impact Group is one of the CPG industry’s leading sales and marketing agencies. The company has a strong track record as a natural and fresh food broker.

For additional information, visit Impactgrp.com

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