A Few Tips on Getting the Best Results from a Food Broker

Expert food and CPG brokers can help brands reach unthought-of levels of success. However, even the best brokers are not magicians or miracle workers. Vendors should not expect them to do all the heavy lifting without any input or guidance.

https://www.impactgrp.com/

Here are some things that brands can do with a food broker to get the results that each party wants:

They Set Up Clear KPIs

What are the goals that you want to hit? Think about the levels you want to reach for your four Ps—products, pricing, promotion and placement—and set some reasonable targets with your broker. Without having clear KPIs, you literally cannot define what success is for your business.

They Establish Clear Timelines for Reaching Their Goals

Once a brand and its food broker have figured out their KPIs, they should develop a plan for actually meeting them. This means establishing timelines and coming up with specific steps, each of which should be reviewed and adjusted if necessary.

They Bring Their Knowledge and Experience to the Broker-Client Relationship

One big advantage of working with experienced, established CPG brokers is the chance to leverage their industry knowledge and connections. However, no one knows your brand and cares for it as much as you do. The more info and insights you can provide to your broker, the better they can deploy their resources and persuade retailers.

For example, vendors should be very clear about the imagery and messaging that they want associated with their brand. If they need help in this area, a first-rate broker can assist them with brand creation and enhancement, copywriting, digital media production and more.

They Stay In Touch

The broker-client relationship is not a one-and-done deal either. Smart food vendors arrange and attend regular meetings with their brokers. This helps ensure that a broker’s efforts stay on target.

Also, it is a good idea to attend meetings with retailers whenever possible. It helps a retailer put a human face to a brand’s products and also indicates a vendor’s commitment to making a partnership work.

Impact Group work with CPG brands to maximize their profitability. For more than 20 years, the company has delivered comprehensive, personalized food broker services, covering business planning, marketing, data-driven insights, store-level support and much more.

About Impact Group
Impact Group is one of the CPG industry’s leading sales and marketing agencies. The company has a strong track record as a natural and fresh food broker.

For additional information, visit Impactgrp.com

Comments

Post a Comment

Popular posts from this blog

What Does a Food Broker Do for Its Clients?

Image
Different people have different skill sets. For example, an artist can create beautiful work but have difficulty promoting or marketing it. This is where a manager or an agent would come into the picture. In the CPG industry, a good food broker or grocery broker can serve as a kind of agent or talent scout for vendors and retailers. It can connect brands with stores that will benefit from their products and vice versa. A great food broker can give its clients: Insights into Industry Trends & Competitors An expert food broker can provide insights not just into a client’s success but its competitors’ too. It can analyze the competitive landscape and give a brand an idea of how its products and promotions are performing. With this information, a skilled, experienced grocery broker can then make recommendations as to product assortments and distribution. A food brokerage agency should also be able to help its clients forecast item sales and keep them up-to-date on new brands an...
Read more

Can “Retailtainment” Be Harnessed for the Grocery Space?

Image
According to George Ritzer, in his book Enchanting a Disenchanted World: Revolutionizing the Means of Consumption , “retailtainment” is defined as: “the use of sound, ambiance, emotion and activity to get customers interested in the merchandise and in the mood to buy.” Less clinically, it’s making the act of shopping an experience-driven undertaking, rather than a necessary chore. So far, retailtainment has largely been deployed in retail outfits such as Target, Barnes & Noble, Armani, Lululemon, and mega-malls like the Mall of America in Minnesota and the Mall of the Emirates in Dubai, to name a few. While some of these stores may sell grocery items, they don’t exclusively. It’s no surprise that retailtainment has become so popular that more than 75% of millennials report that they’d prefer to spend their money on a memorable experience or event than on a desirable item. Needless to say, the retailer who can leverage retailtainment to capture the attention ...
Read more

How to Sell Your Online CPG Brand to Retail Chains

Image
So, your niche food or drink product or brand has been doing well online. You have a website with the appropriate dedicated point-of-sales landing pages and may also be offering your product through third-party vendor sites as well. This is the point at which online sellers of consumable goods face an all-important decision for their brand: Continue to sell solely online by focusing exclusively on digital marketing, optimization, ads, and expansion to seek additional internet-linked niche markets and the sites catering to them? Or, is it worth going after brick-and-mortar grocery stores and retail chains? The latter can certainly be a risk, but success would change everything. However you choose to court the grocery retail market, it’s going to require an investment of time, money, and effort. The question is: Which of those investments is going to yield the greatest ROI? Which direction offers the greatest possibilities for growth? Being Your Own Brand Amba...
Read more