Elevating the In-Store Shopping Experience

With the increased popularity of food delivery boxes and grocery pickup and delivery, getting consumers into the store and keeping them satisfied with their shopping experience is a necessity. This requires enhancing your store’s blueprint to create a connection that cannot be experienced elsewhere.

Shopping locally is no longer the only or the most convenient option for a consumer. Because of this, you have to creatively encourage shoppers to come into your space and stay long enough to shop. Below you’ll find ideas that will help you do just that, for more intense scrutiny surrounding your brand and customer base, it would behoove you to investigate CPG marketing to drive ultimate growth.

https://www.impactgrp.com/services/marketing-services/

Customers who venture into a store are looking for something, and they either want the adventure of finding it to be magical, or as simple and easy as possible.

The magical variety desire authentic interaction and a focus on experiences. They crave a sense of community, subversive shopping experiences, and unique ideas. This group has even coined the phrase “retailtainment” (the fusion of retail and entertainment).

·         Examples of magical experiences include Target’s 16,000 sqft wonderland holiday popup that featured a jumbo Etch-a-Sketch or Barnes and Noble introduction of a full-service restaurant and bar in select stores. This consumer group wants to be wowed, but don’t overdo it---target efforts in one area to avoid spreading yourself too thin.

The quicker and easier variety are after the ultimate in and out experience. They want digital integration, such as an app that offers coupons or deals on demand, speed through innovation, and a focus on modernization. They crave more efficient shopping experiences that allow them to focus on the more important aspects of their lives.

However, both groups are still focused on customer service. According to NewVoiceMedia, customer experiences are the next crucial battleground for business. They’ve discovered that
each year, US businesses lose 62 billion dollars due to poor customer service experiences. That’s money up for grabs for companies that place focus on excellent customer service.

Forging deep connections with your customer base and creating elevated store experiences will draw customers into your space. However, creating these enhanced shopping experiencesrequires a dedication to strategic innovation. If you have no idea where to start creating such a strategy, choose a sales and marketing agency that can work with you to create a long-lasting relationship that drives growth.


About Impact Group

Founded in 1994, Impact Group is one of the first sales and marketing agencies to focus specifically on emerging brands in the CPG industry. The company leverages fact-based selling and proprietary technology to help its clients find the best path to market and grow responsibly. With a foundation in CPG marketing and expertise as a natural food broker, Impact Group can set you apart with their experience.  Large enough to make an impact, but nimble enough to specialize, Impact Group can take your brand to the next level by driving aggressive growth and sales.

Access their expertise at Impactgrp.com

Comments

Post a Comment

Popular posts from this blog

Is That Hot, New Health Product Worth Investing Your Store’s Money in?

Image
Trends are the name of the game for much of retail merchandising. It’s certainly the case for grocery purchasing (just ask a CPG marketing agency). Trends that are picking up steam can draw mini-rushes of interest and purchases. But in some cases (seemingly overnight) all that stock that had just been flying off the shelves is now relegated to the discount rack. Then there are the products that prove to be steady trends, rather than fleeting fads. They’re the ones that peak, dip, and then plateau—but seldom disappear (like quinoa, smoothie-specific fixings, granola, goat cheese, etc.). This is one of the features that distinguishes a fad from a trend. So how can you know if a trending health product is a long-term draw worthy or early adoption, or a flash-in-the-pan fad destined to fizzle out? Consider the Sources and the Claims The general nutritional information provided by mainstream scientific authorities and organizations usually turns out to be accur
Read more

Meal Kits: Fleeting Fad or Here to Stay?

Image
First off, what are meal kits? As the name promises, meal kits are a collection of all of the ingredients you’ll need to create a specific meal—proportioned ingredients, spices and sauces, and step-by-step instructions—combined in a single kit. Meal kits are usually ordered online from companies such as HelloFresh and Blue Apron. They typically arrive once a week as a subscription service, have two or more servings per meal, and usually are designed to be completed within an hour or less. Who is Buying Meal Kits? Although the age, income level, and general situation of consumers buying meal kits vary considerably, they tend to be more popular with a younger demographic. Perhaps predictably, the specific younger demographic most likely to order and eat meal kits are urban, middle- to upper-middle-class millennials, with men being slightly more likely to use a meal kit service than women, according to a survey conducted for MONEY. Why Are They Buying Meal Kit
Read more

What Does the Grocery Store Dining Experience Mean for the Future of Grocery Retail?

Image
The rise of the internet marketplace has forced every industry to make some adjustments. Grocery retail has certainly not been an exception. Any sales and marketing agency worth its salt would tell the average brick-and-mortar retail business that the key is shifting their business strategy to an outgoing one, and to focus on making products available online. The retail grocery industry, however, isn’t positioned to live largely just online. Rows of fridges and freezers, deli, bakery, and butcher setups require real estate. The only recourse for grocery stores is to bring business to them.    As a result, the industry has seen an upswing in more niche and artisanal grocery stores, increased point of sale convenience, an emphasis on health and transparency, and, significantly, a reimagining of what grocery stores are and provide. There are two key components of that paradigm shift. One is a generally expanding push to control and market more of the food preparation p
Read more