The 4 Superfoods Dominating 2018



Nutritionally dense foods that promote a healthy body and mind, superfoods are buzz-worthy ways to add variety to your diet while nourishing your body. While their popularity may wax and wane, their benefits are more than a fad. From the health nut that will try anything to the accomplished grocery broker helping grocery stores carry them, these superfoods are in high demand. 

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 Moringa

Referred to as the next quinoa, moringa is a small tree native to India, where it has been used in the practice medicine for over 5,000 years. Rich in vitamins and nutrients, this superfood possesses all nine essential amino acids, as well as vitamin C, iron, magnesium, vitamin A, and B vitamins. It also contains antioxidants which aid in battling inflammation and has been shown in human trials to reduce cholesterol levels. This powerful nutritional profile is causing it to gain popularity rather quickly. The easiest way to work moringa into your diet is via a powder that is easily consumed as a tea or added to smoothies for an extra boost. Dedicated grocery brokers are fighting for its place in stores.

Turmeric

Turmeric has a gem hidden within its depths, curcumin, which lies in the root of the plant. The health benefits of curcumin are enormous. Research has shown that it inhibits enzymes related to inflammation, aids in maintaining digestive health, decrease pain intensity, and promotes healthy brain function. Studies are also currently striving to link curcumin to preventing the onset of Type 2 Diabetes, reducing the symptoms caused by Parkinson’s disease, and lowering cancer risks. With the immense benefits of curcumin, it’s no wonder it is being referred to as “the natural remedy of the century.”

Bone Broth

A staple of the Paleo and Keto diet, bone broth has been steadily gaining popularity. You can make it at home if you have the desire, easily take it on the road during your commute, and add it to your daily cooking routines. Not only is it easy to use, the benefits to your health are numerous. It aids in increasing gut health, warding off fatigue, protecting joints, and increased bone strength. 

Chaga Mushrooms

Chaga mushrooms have been popular for their health benefits for centuries in the East and are now breaking into the US market. These mushrooms are grown on birch trees found in cooler climates, and they are known to be immune-boosting superfoods. Chaga aids in boosting the immune system with an abundance of Beta-D Glucans, and it has been shown to activate immune cells. It also has the strength to normalize blood pressure and cholesterol, reduce inflammation, and improve physical endurance. Consume in mushroom coffee and tea and replace your daily cup of coffee with this superfood.

About Impact Group

A leading fresh food broker, Impact Group offers natural and specialty sales and marketing expertise to help brands in the CPG space. Having worked with over 700 CPG brands, Impact Group offers extensive expertise in Center of Store, Fresh, and Natural channels. They know how to maximize business partnerships with retailers in order to help brands of any size achieve their business objectives.

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