Impact Group

The consumer-packaged goods (CPG) industry is enormous and saturated with brands vying for consumer attention. Standing out and remaining relevant among the crowd can be a difficult achievement. Working with a natural food broker that has a deep understanding of the nuances of the food and grocery business can help you navigate the masses while getting and keeping your products on the shelves. Competition in the fresh and natural category is even more fierce, and for those represented correctly, there is a great deal of money to be made. Fresh and natural foods accounted for a massive portion of grocery sales last year. According to Supermarket News, “Overall, fresh categories tallied in-store sales of nearly $178 billion [last year].” A food broker will represent your brand and work on its behalf to help you grow in a sustainable manner. The best food brokers and CPG marketing firms can help clients with everything from marketing and retail sales strategies to...

The competition for consumer attention and loyalty has never been fiercer. In fact, according to research released in 2017 by Hartman Group Inc. for the Food Marketing Institute, just 47% of the 2,145 grocery shoppers surveyed stated that they did most of their grocery shopping at a primary supermarket—down from 61% a decade earlier. These statistics mean that supermarkets, and the brands they stock, have to innovate and adapt to remain at the forefront of a consumer’s thoughts and needs. CPG marketing and data-driven insights are effective ways to harness a competitive advantage for your brand. By investing in data, brands can gain the upper hand with retailers and consumers. Extensive analysis of your data can drive your presence before consumers and allow you to make compelling decisions that move your business forward.  Data can give your brand insight into: How you are performing compared to your competitors Your consumers and their shopping behavi...