How Data Analysis Can Move Your Brand Forward

The competition for consumer attention and loyalty has never been fiercer. In fact, according to research released in 2017 by Hartman Group Inc. for the Food Marketing Institute, just 47% of the 2,145 grocery shoppers surveyed stated that they did most of their grocery shopping at a primary supermarket—down from 61% a decade earlier. These statistics mean that supermarkets, and the brands they stock, have to innovate and adapt to remain at the forefront of a consumer’s thoughts and needs.
CPG marketing and data-driven insights are effective ways to harness a competitive advantage for your brand. By investing in data, brands can gain the upper hand with retailers and consumers. Extensive analysis of your data can drive your presence before consumers and allow you to make compelling decisions that move your business forward. 

https://www.impactgrp.com/services/marketing-services/

Data can give your brand insight into:
  • How you are performing compared to your competitors
  • Your consumers and their shopping behavior

  • Future forecasted trends
  • The effectiveness of your promotional campaigns
Analyzing the data behind your brand is key to advancing in today’s market, and many companies are utilizing it to scale. According to Criteo CRTO and Forbes Insight, “nearly four out of every five brands and retailers consider customer data key to their strategy.” Data is becoming central to a brand’s success.

Committed CPG Brokers can provide an alternate, more detailed view of how your brand is performing. By employing data and analytics, you can better understand the complexities of your brand and how it performs in its category. A CPG sales and marketing team can analyze how you compare to other brands (including what promotions and opportunities should be offered), as well as how efficient your spending is, in-depth price point analysis, analysis of in-store displays, sales forecasting, distribution recommendations, and complex insight into emerging trends.

It isn’t only businesses that are craving data, many shoppers are more than willing to supply personal information to brands and retailers in order to gain a more tailored experience when they shop. According to Access’ 2018 Customer Engagement and Loyalty Statistics, “67% of savvy millennial and gen x shoppers reported they would give retailers and brands more information about themselves to gain access to a more personalized shopping experience, and 53% admitted it would help that seller earn their loyalty.” Given this it’s worth considering how you can further tailor customer experiences.

 About Impact Group

Founded in 1994, Impact Group was one of the first sales and marketing agencies to focus specifically on emerging brands in the CPG industry. The company leverages fact-based selling and proprietary technology to help its clients find the best path to market and grow responsibly. With a foundation in CPG marketing and expertise as a food broker, Impact Group can set you apart with their experience. Large enough to make an impact, but nimble enough to specialize, Impact Group can take your brand to the next level by driving aggressive growth and sales.

Access their expertise at Impactgrp.com

Comments

Post a Comment

Popular posts from this blog

Is That Hot, New Health Product Worth Investing Your Store’s Money in?

Image
Trends are the name of the game for much of retail merchandising. It’s certainly the case for grocery purchasing (just ask a CPG marketing agency). Trends that are picking up steam can draw mini-rushes of interest and purchases. But in some cases (seemingly overnight) all that stock that had just been flying off the shelves is now relegated to the discount rack. Then there are the products that prove to be steady trends, rather than fleeting fads. They’re the ones that peak, dip, and then plateau—but seldom disappear (like quinoa, smoothie-specific fixings, granola, goat cheese, etc.). This is one of the features that distinguishes a fad from a trend. So how can you know if a trending health product is a long-term draw worthy or early adoption, or a flash-in-the-pan fad destined to fizzle out? Consider the Sources and the Claims The general nutritional information provided by mainstream scientific authorities and organizations usually turns out to be accur
Read more

How Your Niche Food Product Can Compete Against a Brand Giant

Image
Entrepreneurs, startups, and small businesses in food retail face an enormous obstacle: established brand giants. Of course, that’s an obstacle faced by small businesses in any market, but it tends to be a larger obstacle for niche food brands. That’s due in part because people tend to be very particular about what they choose to ingest, which can make for extreme brand loyalty. That very personal, very particular concern about what one eats and drinks serves as an extremely powerful motivator to choose the best products on the market. This can mean that over time as different trends and health information come to light that people can be looking for products to potentially replace the brand giant they grew up with or are most familiar with. That provides an “in” from which a shrewd food retailer can carve out a sizable chunk of market share, particularly when partnered with a competent CPG marketing agency. Establish Your Ideal Customer and Take Them Away F
Read more

Meal Kits: Fleeting Fad or Here to Stay?

Image
First off, what are meal kits? As the name promises, meal kits are a collection of all of the ingredients you’ll need to create a specific meal—proportioned ingredients, spices and sauces, and step-by-step instructions—combined in a single kit. Meal kits are usually ordered online from companies such as HelloFresh and Blue Apron. They typically arrive once a week as a subscription service, have two or more servings per meal, and usually are designed to be completed within an hour or less. Who is Buying Meal Kits? Although the age, income level, and general situation of consumers buying meal kits vary considerably, they tend to be more popular with a younger demographic. Perhaps predictably, the specific younger demographic most likely to order and eat meal kits are urban, middle- to upper-middle-class millennials, with men being slightly more likely to use a meal kit service than women, according to a survey conducted for MONEY. Why Are They Buying Meal Kit
Read more