Impact Group

Different people have different skill sets. For example, an artist can create beautiful work but have difficulty promoting or marketing it. This is where a manager or an agent would come into the picture. In the CPG industry, a good food broker or grocery broker can serve as a kind of agent or talent scout for vendors and retailers. It can connect brands with stores that will benefit from their products and vice versa. A great food broker can give its clients: Insights into Industry Trends & Competitors An expert food broker can provide insights not just into a client’s success but its competitors’ too. It can analyze the competitive landscape and give a brand an idea of how its products and promotions are performing. With this information, a skilled, experienced grocery broker can then make recommendations as to product assortments and distribution. A food brokerage agency should also be able to help its clients forecast item sales and keep them up-to-date on new brands an...

As anyone in the industry knows, dealing in consumer packaged goods like food is no walk in the park. There is only so much space on the shelves and in the center aisles of grocery stores and supermarkets. If a natural food brand wants some of that real estate, it needs to work harder and smarter than its competition. / An established, reputable food broker enables vendors and brands to do exactly that. CPG brokers can provide their clients with a considerable amount of resources and expertise. They can give vendors a foot in the door, shoulder the burden of marketing goods and help clients reach new levels of efficiency and profitability. Here are three major advantages of hiring a food broker: Food Brokers Have Connections Like marketing in any other industry, effective CPG marketing needs to speak to a specific target audience. Before retailers agree to stock vendors’ products, they need assurance that those products will appeal to their customers. The best foo...

A food broker can serve as a reliable, value-enhancing partner in a vendor’s overall business. Partnering with a strong broker can get clients into the door with large regional and national retailers, assist with negotiating deals and much more. Finding a competent food broker, however, is not always a simple task. Before selecting a food broker, vendors should consider existing internal capabilities, determine the type of help they require and establish a budget.                      Vendors should answer these three questions to determine potential benefits of partnering with a food broker: 1) “How Do I Match Up Against My Competition?”   How is a vendor performing compared to its competitors? How do consumers view the vendor’s brands and those of its rivals? Which information or data would facilitate strategic decision-making and determine the effectiveness of promotional camp...

People love food—that is not a big secret. Around the world, many consumers regard food as more than simple sustenance—they see it as a critical component of their overall quality of life.   When a business gets food products onto store shelves and into the shopping carts of customers, the revenue potential can be staggering. Of course, convincing retailers to stock products requires considerable time, skill and effort. This is where food brokers and grocery brokers come into play. Food brokers can be viewed as agents or talent scouts for the grocery industry. They help brands connect with retailers, negotiate deals and much more. They allow vendors to keep up-to-date with market trends and maximize profits. Here are a few ways brands can benefit from a strong relationship with a food broker: • Connections: A skilled, established food broker has developed and maintains important relationships with leading grocery retailers and smaller specialty stores. These connections help ...